PAPERS AND ARTICLES


On this page you can click on an image to see an article or paper about 'openess in ads'

	Meten welke emotie je oproept In: Tijdschrift voor Marketing, 2005, 3, p.56-58. Translated: English
	Measuring emotions advertising with the Product Emotion Measurement Instrument Radboud University Nijmegen (2004) Translated: Dutch
	Changes in Advertising language? A content analysis of magazine advertisements in 1980 and 2000 In: Content and Media Factors in Advertising, 2004, p.22-37 Translated: English
	Open and closed advertisements. Moderating effects of comprehension on appreciation In: Content and Media Factors in Advertising, 2004, p.51-62 Translated: English
	Openheid en irritatie In: Symbolic Items, 2004, 4, p.4-5. Translated: Dutch
	A new visual language In: Tijdschrift voor Marketing, 2003, 10, p.76-78. Translated: Dutch or English
	Riddles against zapping In: Tijdschrift voor Marketing, 2003, 3, p.44-46. Translated: Dutch or English
	Attracting Attention with Riddles In: Tijdschrift voor Marketing, 2001, 7/8, p.78-79. Translated: Dutch or English
	Original advertising is sometimes a riddle In: Adformatie, 2000, 48, p.34 Translated: Dutch or English